Includes bibliographical references (p. [244]-265) and index.; CONTENTS, List of Figures, List of Tables, Preface, Acknowledgements, 1. Introduction, 2. Proactiveness in the Firm, 3. Proactiveness towards customers, 4. Developing Radical Innovations, 5. Customer Related Proactiveness in the Case Innovations, 6. A Modified Framework of Customer Related Proactiveness during the development proces…