Text

Chaotics :The Business of Managing and Marketing in the Age of Turbulence

---

Includes bibliographical references (p. [191]-200) and index.; The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.;

---

Availability

Detail Information

Series Title

-

Call Number

658 KOT C

Publisher

New York : : American Management Association,., 2009

Collation

xiii, 206 p. : ill. ; 24 cm.

Language

ISBN/ISSN

0814415210

Classification

658

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Marketing.
Management.
Business cycles.
Globalization.

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment