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Total relationship marketing

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Marketing strategy movig from the 4Ps - product,price,promotion,place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing and the value-creating network society.

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Availability

Detail Information

Series Title

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Call Number

658.812 GUM t

Publisher

Oxford : Elsevier., 2008

Collation

xiv, 376 p.: ill. ; 25 cm.

Language

English

ISBN/ISSN

9780750686334

Classification

658.812

Content Type

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Media Type

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Carrier Type

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Edition

3rd edition

Subject(s)

Relationship marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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