Text

Managing and Marketing Radical Innovations : Marketing New Technology

---

Includes bibliographical references (p. [244]-265) and index.; CONTENTS, List of Figures, List of Tables, Preface, Acknowledgements, 1. Introduction, 2. Proactiveness in the Firm, 3. Proactiveness towards customers, 4. Developing Radical Innovations, 5. Customer Related Proactiveness in the Case Innovations, 6. A Modified Framework of Customer Related Proactiveness during the development process, 7. Conclusions, 8. Summary, Bibliography, Appendices, Appendix 1: Glossary of Key Concepts as Defined in This Study, Appendix 2: List of Interviews, Discussions and Correspondence, Appendix 3: The Most Important Publications Utilized to Complement the Case Descriptions, Appendix 4: The Most Important Publications Utilized in the Case Selection.;

---

Availability

Detail Information

Series Title

Routledge studies in innovation, organization and technology ; 8

Call Number

658.4063 SAN M

Publisher

New York : : Routledge,., 2008

Collation

xiv, 271 p. : - ill. ; 25 cm.

Language

English

ISBN/ISSN

0203930487 (eb)

Classification

658.4063

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Technological innovations
New products.

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment