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The Dynamics of Mass Communication : Media in Transition

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This book includes the following chapters : Communication : Mass and Other Forms; Perspectives on Mass Communication; Historical and Cultural Context; The Internet and Social Media; Newspapers; Magazines; Books; Radio; Sound Recording; Motion Pictures; Broadcast Television; Cable, Satellite, and Internet Television; News Gathering and Reporting; Public Relations; Advertising; Formal Controls : Laws, Rules, Regulations; Ethics and Other Informal Controls; and Social Effects of Mass Communication.

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Detail Information

Series Title

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Call Number

302.23 DOM d

Publisher

New York : McGraw-Hill,., 2013

Collation

xxi, 470 p. : ill. ; 27 cm.

Language

English

ISBN/ISSN

9780071318266

Classification

302.23

Content Type

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Media Type

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Carrier Type

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Edition

Twelfth Edition

Subject(s)

Mass media
Mass communication

Specific Detail Info

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Statement of Responsibility

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