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Management Information Systems : Managing the Digital Firm

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This market-leading textbook continues to examine the latest technologies and applications, and explores their impact on managerial decision making. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include relevant, real-world scenarios (learn how information systems influence all aspects of business through global examples from Europe, Asia, Middle East, South Africa and Australia, on companies such as Soundbuzz, Nordea, Lego, and DP World); an emphasis on the business process (showing how businesses can benefit from the latest technologies and how to integrate business objectives with information systems); MyMISLab (work through core technologies such as Excel and Access to understand the basics and assess your skill level).

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Detail Information

Series Title

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Call Number

658.4038011 LAU m

Publisher

Essex : Pearson., 2012

Collation

630 p. : ill. ; 27 cm.

Language

English

ISBN/ISSN

9780273754534

Classification

658.4038011

Content Type

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Media Type

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Carrier Type

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Edition

Twelfth Edition, Global Edition

Subject(s)

Management Information Systems

Specific Detail Info

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Statement of Responsibility

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Other version/related

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