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The Sage Handbook of Public Relations

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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. The key features include presents major theories in the words of the leading advocates for each theory, covers the full range of theory, research, and practice in the discipline, positions public relations as a positive force to help make society more fully functional, challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

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Availability

Detail Information

Series Title

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Call Number

659.2 SAG

Publisher

California : Sage Publications,., 2010

Collation

xvii, 773 p. : ill. ; 26 cm.

Language

English

ISBN/ISSN

9781412977807

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Public relations

Specific Detail Info

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Statement of Responsibility

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Other version/related

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